Woodruff Sweitzer recently produced a campaign for Missouri Farm Bureau Insurance (MFBI) that promotes the insurance company and how it supports all Missourians with its full line of insurance products.
“We’re for Missouri” is a multi-medium campaign reinforcing that MFBI is for all Missourians while addressing the misperception that you have to be a farmer to enjoy the benefits of MFBI. The campaign includes television and radio spots with MFBI corporate messages, and digital and outdoor advertising that promotes the separate MFBI insurance lines: home, life, and auto. The nostalgic style of the ads draws out the nuances to which Missourians will relate through
“We want to demonstrate that we are for all Missourians and will meet their insurance needs,” said Jim Perch, director of marketing, Missouri Farm Bureau Insurance. “No other insurance company can say that they focus solely on Missourians.”
In addition to creating the campaign, Woodruff Sweitzer used all Missouri-based talent for the casting, photography and video production.