Thruline Welcomes New Managing Director of Website Marketing

Thruline Welcomes New Managing Director of Website Marketing

by
juliachasen
Posted
January 24, 2019

Thruline Marketing, a leading Kansas-based education marketing agency and career enablement company, is excited to announce the addition of Lydia Poon as its new Managing Director of Website Marketing.

Lydia comes to Thruline as an experienced leader in online content creation and marketing for companies such as Amazon, QuinStreet and ABUV Media. Her proven track record of results will help accelerate the evolution of education content marketing at Thruline while supporting the company’s mission to improve connections between school options and career outcomes.

“We are extremely excited to have Lydia join our team,” says Mike McHugh, Thruline CEO. “She brings a wealth of knowledge to help us build the best resources on the web for people researching career advancement and evaluating education options. She is a dynamic leader with vast experience and proven success, and we look forward to growing with her.”

In her new role, Lydia is responsible for growing traffic to Thruline’s portfolio of education- and career-oriented sites. “Most of my professional life, I have worked to build content to help people understand complex topics,” she says. “Taking the step to further your education for a higher-paying or more meaningful job is a multifaceted decision that many people research on the web. I’m eager to work with our team to publish well-researched information to facilitate this decisionmaking, whether our users are interested in a vocational certification or a doctoral degree.”

Lydia joins Thruline from ABUV Media, a leader in higher education content marketing, where she served as Senior Vice President, Content & Marketing.

About Thruline Marketing
Thruline Marketing is defining career enablement by helping people attain rewarding careers through education and training. Thruline connects students, schools and employers through data-driven marketing campaigns and employer sponsored education. Thruline utilizes sophisticated digital and traditional marketing methods to deliver exceptional results to over 700 employer and school partners each year. The company is headquartered in Lenexa, Kansas. Visit thru-line.com to learn more.