Post University® was recently awarded in four distinct categories at the 2019 American Business Awards, “The Stevies”. Among the awards was recognition as Marketing Team of the Year for their “Post Makes It Personal®” Campaign developed and executed with agency of record partner, Thruline Marketing.
The “Post Makes It Personal®” Campaign was launched in 2018 as part of a larger business and identity transformation for Post University. The goal of the campaign was to create a new brand image that reinforced the University’s comprehensive student-focused positioning and customizable approach to education, across all internal and external channels. The teams took a meticulous approach in the messaging and campaign development to ensure that it became not just a motto, but a synergistic shift in the way students are served, each with their unique set of circumstances.
Together, the Thruline integrated marketing teams worked seamlessly and collaboratively with University staff to transform Post University, resulting in a significant impact to student enrollment, satisfaction and continued year-over-year growth. The campaign’s success would not have been possible without the combined efforts of the University and Thruline team.
“We feel honored to be part of this team and to be recognized as “Marketing Team of the Year,” says Casey Liddle, Managing Director at Thruline Marketing. “At the heart of our partnership with Post is the student and the commitment to empowering people to invest in themselves, pursue education and attain rewarding careers. Seeing Post get recognized for that achievement is really exciting for us.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, forprofit and non-profit, large and small. More than 3,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
In addition to being awarded Marketing Team of the Year, Post University was also a winner in the following categories; Re-Branding/Brand Renovation, Marketing Executive of the Year, and Maverick of the Year - Consumer Services.
“Our relationship with Thruline Marketing is a partnership in the truest sense. We rely on Thruline for everything from data insights, to strategic planning, to precision and routine execution in full detail”, said Richard Schechter, Post University’s Chief Marketing Officer. “Thruline is an integrated part of the University marketing and communications team. They work with all functional areas throughout the University and are well respected for their insights, inventiveness and comprehensive project management. They are a contributor to every measure of success we have achieved and are a trusted business partner”.
About Post University
Based in Waterbury, Connecticut, since 1890, Post University® is known for its innovation and focus on providing every online and on-campus student an extraordinary educational experience with an unmatched level of personalized support. Among the first in the nation and the first in the State of Connecticut to offer full degrees online, Post fuels the personal aspirations and career goals of its students with inventive and robust learning technologies that deliver in-demand undergraduate and graduate degree programs, small class sizes, individual attention, and customizable degree concentrations. Recognized for its Honors Program, NCAA Division II athletics, and its pioneering role in online education for more than twenty years, Post University is licensed by the Connecticut Office of Financial and Academic Affairs for Higher Education and accredited by the prestigious New England Commission of Higher Education (NECHE). Its award-winning Malcolm Baldrige School of Business programs are nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Post is ranked among the best by US News & World Report. Learn more about how Post Makes It Personal® by calling 800.345.2562 or visiting www.Post.edu. For useful consumer information go to http://post.edu/consumer-information.
About Thruline Marketing
Thruline Marketing offers a full suite of agency services including digital and traditional media, SEO, research, consulting and inquiry generation. The company helps schools excel at reaching the right students through data-driven marketing campaigns and highly engaged inquiries. Since its beginning 30 years ago the company has been and continues to be dedicated to helping people attain rewarding careers through education and training. Thruline is headquartered in Lenexa, Kansas. Visit thru-line.com to learn more.