SJ Insights Adds Top Media Professional Amy Vranicar to Staff

SJ Insights Adds Top Media Professional Amy Vranicar to Staff

February 4, 2014

Sheree Johnson, CEO of SJ Insights (, a national research, media planning and advertising consulting firm based in the Kansas City area, today announces the addition of Amy Vranicar as Senior Planning & Research Supervisor.

Vranicar is a media professional with over 25 years of experience. She started her career as an associate media buyer at Valentine-Radford, and then moved up the media planning ranks to Media Planning Supervisor at such agencies as Nicholson Kovac, VML and Barkley. Throughout her career Amy has established and led Media Research and Online Media Planning Groups and also did a stint in account services.

“Amy is a pro at media research and finding nuggets of information that can lead to a great idea, or a new way to reach the target audience,” said Johnson. “Media planning, market intelligence, competitive reviews and target audience analyses are crucial parts of her arsenal.”

With extensive experience serving Fortune 500, and top national and regional marketers, SJ Insights offers a variety of marketing and advertising consulting services – from social media strategy to proprietary market research.

 “The growth we have experienced as a firm over the past few months, particularly in our media practice area, and our plans for future growth require us to bring in the best talent like Amy to help us provide exceptional service for our clients,” added Johnson.

The firm offers media services on either a consultative or traditional basis – meaning SJ Insights reviews and provides advice to marketers on media planning/buying efforts, or the firm provides clients and/or agencies directly with media planning and buying services.