Signal Theory showcases expertise with NAMA wins

Signal Theory showcases expertise with NAMA wins

by
juliachasen
Posted
January 16, 2020

SIGNAL THEORY SHOWCASES EXPERTISE IN FOOD AND ANIMAL HEALTH WITH BIG WINS

Firm takes home multiple "Best of NAMA" Regional Awards

Signal Theory's work for Merck Animal Health, Seaboard Foods and W.F. Young was recognized by the National Agri-Marketing Association at the Best of NAMA Awards, Region II and Region VI.

The awards honor the best work in agricultural marketing and communications.

“We push ourselves to deliver smart solutions that resonate with our clients and their audiences, and our success at the regional Best of NAMA Awards validates our commitment to food and animal health,” says Ali Mahaffy, co-CEO, Signal Theory. “We are always honored to win awards, particularly those judged by our industry peers."

First place winners include:

  • Merck Animal Health: "Merck Animal Health Works" Campaign (National Multimedia Campaign)
  • Merck Animal Health: “Merck Animal Health Works” Campaign Spread Ad (Spreads/Single or Series)
  • Merck Animal Health: "Cattle Friendly Vaccine” Print Ad (Single Page Ads)
  • Merck Animal Health: "Merck Animal Health Works" Anthem Video (Advertising on the Web – Directed to Farmers and Ranchers)
  • Seaboard Foods: "Good to Know" Campaign (Company or Producer-Funded Advertising Campaign Directed to Consumers)
  • W.F. Young: UltraShield Campaign (Specialty Advertising Campaign)
  • W.F. Young: UltraShield Point of Purchase (Specialty Campaign Element)

Merit winners include:

  • Merck Animal Health: "Cattle Friendly Vaccines" Campaign (National Multimedia Campaign)
  • Merck Animal Health: Ralgro Spread Ad (Spreads/Single or Series)
  • Merck Animal Health, swine division: "Gut Health Advertorial Series" (Advertorials)

Each recognized project will advance to the national level. This year’s national Best of NAMA awards ceremony will take place April 15 in San Diego.

About Signal Theory
Signal Theory exists to create resonance in the signals between people and brands. Signal Theory was an Agency of the Year for both Ad Age and the Business Marketing Association. With offices in Kansas City and Wichita, the firm is focused on animal health and the food value chain, including agriculture, food production and processing, consumer packaged goods and restaurants. Signal Theory clients include SONIC®, America’s Drive-In, Cargill, AMC Theatres, Merck Animal Health, BOSE Aviation, Bayer Animal Health, Procter & Gamble and Shatto Milk Company, among others.

The firm’s FoodThink blog researches and reports on consumer attitudes and trends regarding food and food production.