SIGNAL THEORY ANIMAL HEALTH WORK SHINES AT VETTY AWARDS

SIGNAL THEORY ANIMAL HEALTH WORK SHINES AT VETTY AWARDS

by
juliachasen
Posted
January 24, 2020

Firm wins several national honors, prevails in top-ranking category

Continuing its run of success sparked by regional National Agri-Marketing Association (NAMA) wins in early January, Signal Theory’s work for multiple animal health clients came away with hardware at the 2020 Vetty Awards – including one of the most coveted honors.

The Vetty Awards are sponsored by the North American Veterinary Community to recognize the dedication, intelligence and creativity of North American animal health marketing teams and agencies.

Signal Theory clients Merck Animal Health, Bayer Animal Health and W.F. Young were awarded medals and certificates at a Jan. 20 ceremony in Orlando, Fla., as part of the NAVC’s VMX Conference.

“Showing well at the Vettys is always good, but showing well with three different clients is great,” says John January, Signal Theory co-CEO. “It’s terrific to see our animal health clients getting the credit their efforts deserve. Helping them deliver on their marketing goals with this important audience is why we’re here.”

Headlining the evening, Merck Animal Health’s “Merck Animal Health Works” campaign won the Large Animal Award, labeled one of the top recognitions. Shaun Crockett, associate creative director at Signal Theory, accepted the crystal award on stage alongside Shannon Kellner, associate vice president of livestock at Merck Animal Health.

The winning campaign aims to show cattle producers exactly what it means to have Merck Animal Health working with them and for them every single day. It demonstrates how the company’s innovation and integrity, combined with shared passion of Merck Animal Health, producers and veterinarians, helps move everyone forward in an increasingly complex cattle industry.

“We’re honored the Merck Animal Health Works campaign is being recognized among our animal health industry peers, particularly the veterinarians who serve such a critical role in the industry,” Kellner says. “Together with our team from Signal Theory, we were able to bring the campaign to life – and into the market – in a meaningful way.”

Additional Signal Theory client winners include:

Gold Medal:

  • Merck Animal Health: Merck Animal Health Works (Large Animal Campaign)

Silver Medal:

  • Merck Animal Health: Cattle Friendly Vaccines (Large Animal Print Ad)
  • Bayer Animal Health: Advantage Multi® (Integrated Campaign)
  • Bayer Animal Health: Advantage Multi® (Client Education Video)

Bronze Certificate:

  • W.F. Young: UltraShield – Don’t Let Them Feast (Magazine Advertisement, Consumer Campaign)

See the winning work at signaltheory.com/work.