Branded entertainment is the wave of the future in content marketing, and Scenic Road is excited to be riding atop it. A short film that we produced for B&W Trailer Hitches captured the attention of a national cable network, prompting us to expand it into a 30-minute documentary. “More Than Luck: Gary Klein" first aired Memorial Day weekend on the Outdoor Channel.
You can watch the episode here: https://bit.ly/2HF3JjN
There is no better way to connect authentically with an audience than through storytelling -- and who doesn’t love to be entertained? We’re thrilled that our partners at B&W Trailer Hitches feel the same way!
Scenic worked with Gary Klein, pro angler and recent inductee into The Bass Fishing Hall of Fame, to create this inspirational show detailing how success in bass fishing -- and in life -- is fueled by passion and persistence. Over the course of this 30-minute show, we meet some of the founding fathers of professional bass fishing, and we find out how they're paying it forward to the next generation.
To partner on a brand film, email firstname.lastname@example.org.