Callahan Creek Adds Two to Client Roster

Callahan Creek Adds Two to Client Roster

February 23, 2012

Some great news from our friends at Callahan Creek! Read on...

Callahan Creek, a marketing agency for specialty brands, is proud to announce the addition of the Golf Course Superintendents Association of America (GCSAA) to its growing client list. The agency will be responsible for supporting the association’s marketing efforts in areas such as membership recruitment and retention, trade show exhibition and attendance, and brand management. The agency is currently working on event marketing and support materials for GCSAA’s annual education conference and trade show, which has traditionally been rated among the top 100 nationally.

“We look forward to utilizing Callahan Creek's expertise to extend and enhance our team’s marketing activities and to ultimately advance the association’s mission in serving is members, advancing their profession and enhancing the game of golf,” said Rhett Evans, GCSAA Chief Executive Officer. "Our experience with the staff at Callahan Creek gives us confidence that we have a true partner.”

“We are very excited to work with GCSAA. We have long admired their organization, and value their choice to trust and support another Lawrence business,” said Chris Marshall, VP Account Management, Callahan Creek.

Another recent win for Callahan Creek is Spyder Power Tools.

Spyder has chosen Callahan Creek as their marketing communications agency. Callahan Creek will provide brand strategy for the power tool accessory company as they continue a nationwide rollout of their premium saw blades. The marketing support will include a brand relaunch as well as digital, mobile and shopper integrated communication strategies to drive Spyder’s aggressive distribution goals.

“Callahan Creek will be a great fit for Spyder. We have significant sales goals for 2012, and we feel that Callahan Creek has the experience to help take our marketing to the next level. Their understanding of the unique needs of specialty brands coupled with their expertise in shopper marketing sets them up to be a valuable team player for us,” said Ryan Campbell, Spyder’s General Manager.

“We are excited about the partnership with Spyder, as they align well with our focus on specialty brands while still giving us the opportunity to leverage our almost 30 years of shopper marketing experience,” said Callahan Creek's Chris Marshall. “Spyder creates products that are best in class, and we look forward to introducing the products to even more shoppers at the retail level and beyond.”

Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to 19,000 members in more than 72 countries. Find GCSAA on Facebook, follow GCSAA on Twitter, and visit GCSAA at

About SM Products
SM Products is owned by serial entrepreneurs Dr. Joseph & Judy Roetheli. The Spyder brand is a full line of professional grade tools that handle tough material removal tasks, including the Spyder Scraper, Spyder Grout-Out and the Spyder Bore-Blade. Learn more at

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