Bernstein-Rein (BR), a marketing and communications agency, added to its senior team, building upon its ability to help clients invent a better way to grow. Joining the BR team are two industry veterans, Kira Clifton, SVP Head of Media Connections, and Jules Boasberg, SVP Client Engagement.
Clifton takes on a newly created role, connecting media planning, media investment and engagement, driving process, talent and product development to create a more cross-disciplined lens to client solutions. She has dedicated her career to understanding consumer and business insight, bringing together art and science by blending data insights viewed through an innately human lens to develop custom connections solutions. She has an extensive background in team processes, media creativity and data-driven marketing. Known to be a change agent, she has experience across local, national and global media strategies and channels, picking up a few awards along the way (EFFIE and Cannes Gold Lion). “I was drawn to BR’s entrepreneurial nature and business acumen, which they apply to their clients in unique and compelling ways beyond what I’d encountered elsewhere. There’s no cookie-cutter approach here, and I’m excited to bring a data/human lens to further expand to the ways in which BR will fuel client’s successes” said Clifton.
Boasberg who is returning to BR after a five-year stint elsewhere, will leverage his 25-years of experience driving growth to accelerate the agency’s new business efforts, harnessing the shops strengths in data-informed audience insights, comms planning, creative and marketing mix optimization. Additionally, Boasberg will contribute to and choreograph BR’s marketing, external communications and thought leadership efforts. “I’m really excited to help clients invent a better way to grow by harnessing the power of Mindset Modeling, BR’s data-driven audience propensity modeling approach, which also informs highly precise media activation and creative content solutions that solve both business and marketing challenges,” said Boasberg.
“As in any agency, talent is everything, which is exactly why we’re thrilled to have both Kira and Jules onboard. BR is now stronger than ever. Our first 55-years of business have been amazing, and with these additions, I’m confident BR’s best is yet to come,” said Chris Perkins, Bernstein-Rein’s Managing Director.
Both start immediately.
An independent full-service agency that does more than create ads. We’re entrepreneurs who see a business problem and then invent a better way. Sometimes that better way is advertising.
Sometimes, it’s not. Inventing a better way is exactly what we’ve been doing for more than 50 years. We’ve started businesses, grown businesses, sold businesses. There’s always a better way. Take it from an agency who’s not just in the advertising business. But in the business business. Learn more about Bernstein-Rein at b-r.com.