The annual Advertising Age Agency A-List program is an important industry benchmark identifying the top agencies in North America. VML has been selected as a 2012 Ad Age A-List Standout Shop. The Ad Age A-List program considers all agencies, regardless of size, specialty or focus including advertising, digital, creative, public relations, crisis management, promotion, ethnic, research and more.
VML is honored to be chosen as a Standout Shop. The write-up about VML currently shown on Ad Age.com is shown here in its entirety:
This Kansas City-based shop is now WPP's largest digital-only agency and one of few that skirted a roll-up of digital assets that last year created a new unit at the holding company dubbed Possible Worldwide. Though it¹s based in the Midwest, its ambitions are broader. VML spent 2011 growing its global footprint with new outfits in Brazil and the Czech Republic, and also completed an acquisition in Singapore. The 19-year-old agency appointed its second-ever CEO this year, Jon Cook, and picked up new accounts including two A-B InBev brands, Beck's and Stella Artois; Kellogg's Kashi; the United States Olympic Committee; and U.S. Bank. It also exhibited a new range to its work, from developing the check-in app for Southwest Airlines to a campaign helping Gatorade launch its FIT drink.
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