Social & Digital Marketing Stragetist

Social & Digital Marketing Stragetist

Lifestyle Publications (General)
Kansas City, MO 64108
September 9, 2019
Full Time Position

A Digital Marketing & Social Media Specialist will be responsible for leading initiatives to develop and grow our footprint and brand across the US. As a publisher of luxury, monthly, direct-mailed publications to affluent suburbs, Lifestyle Publications now produces 80 monthly magazines… reaching 4 million+ readers. 

Today, we’ve now launched a new digital space at citylifestyle.com. Our site specializes in delivering hyper-local content to our users. This role entails implementing, managing, and optimizing the following: 

  • Interpreting analytical data to know what our users want 
  • Working with our editorial and content teams to deliver more of that content 
  • Building a network of content providers and maximizing exposure through them 
  • Building and managing a social media program to reach our target audience 
  • Maximizing the overall growth of site activity via marketing avenues such as SEO, social media, email, and more. 

As a Digital Marketing Specialist, you will:

  • Develop a comprehensive digital strategy to maximize site user activity 
  • Work collaboratively with our editorial and development to deliver the content our audience expects and wants 
  • Continually evaluate and interpret analytics to streamline best practices in maximizing user growth and overall activity 
  • Provide regular reporting on utilization, campaign effectiveness, response rates and related marketing ROI metrics 
  • Own and execute entire large-impact projects as assigned 

Required Skills:

  • Minimum of 5+ years of hands-on digital marketing experience specifically in the areas of social media and working with influencers for digital marketing purposes 
  • Excellent time-management, organization and project management skills, with attention to detail from inception through execution 
  • Strong analytical and problem-solving skills 
  • Excellent teamwork and communication skills 
  • A team player who works well independently 
  • Strong writing, communication and collaboration skills 
  • Ability to think creatively about marketing testing techniques and options 
  • Strong strategic thinking, creative problem-solving and analytical skills 
  • Bachelor’s Degree in Marketing, Communications, Business, or a related field or equivalent experience. 
  • An eye for design and usability 
  • Strong work ethic, and a can-do attitude 

About Lifestyle Publications: 

  • Ranked 4.8 out of 5 stars by Glassdoor 
  • 97% of employees would refer Lifestyle Publications to a friend (Glassdoor) 
  • #1 producer of luxury publications targeting local cities and communities 
  • 1325% growth in publications since 2011 
  • Collectively reaching over 4M readers each month
Requirements/Qualifications: 
Job Responsibilities: 
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