The role of a Paid Media Manager is to develop strategic recommendations that deliver results. This position will be responsible for the ongoing management, optimization and reporting of multiple client campaigns. The Paid Media Manager will help develop media plans and strategies, manage budgets, build and maintain positive relationships with media vendors and will coordinate with the internal team to ensure alignment on strategies and tactics. He or she should have a keen since of detail and a passion for keeping up with trends across the media landscape.
Experience with campaign strategy and management, ad serving technology, measurement and third party tools etc. An understanding of the various media vendors, their capabilities and how to use them to support client campaigns. Knowledge of all elements of Digital Media (search, social, display, mobile, video etc). Ability to work with deck-building software (PowerPoint, Keynote and Google Slides). Advanced Excel skills. Solid written and verbal communication skills. Demonstrated problem-solving ability with emphasis on drawing inferences with data. Excellent relationship-building, management, and negotiation skills. A mastery of digital advertising concepts (behavioral, retargeting, etc.).
Oversee execution and optimization of media campaigns, which will include digital and traditional campaign channels. Implementation and ongoing optimization of display media campaigns. Monitor industry and consumer trends for application to client strategies. Properly articulate optimization insights and media plan recommendations to ensure seamless communication internally and externally. Collaborate with the consumer engagement and analytics teams to evaluate the effectiveness of digital programs and recommend shifts in strategy/optimization to plans on an ongoing basis. Provide analysis of reporting metrics with insights and implications.
Education: Bachelor’s degree in marketing, business, media or applicable field. Experience Required: 1-2 or more years with demonstrated experience in creating and executing complex media strategies.