Marketing Manager Media

Marketing Manager Media

Bass Pro Shops (General)
Springfield, MO 65898
March 29, 2019
Full Time Position
Job Description: 

The position (Marketing Manager – Media) will direct the Bass Pro Shops internal team and external agencies in their execution of all broadreach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization’s media investments.

Requirements/Qualifications: 
  • A Bachelor’s Degree in related field is highly preferred
  • Highly experienced and proven effectiveness in leading teams
  • Experience managing budgets and department expenses
  • Excellent verbal and written communication skills
  • Experience and ability to effectively give presentations to company leadership
  • Extremely organized and detail oriented
  • Has a continuous improvement mindset
  • Ability to quickly adapt to shifting priorities
  • Interpersonal skill that will foster collaborative, trustworthy and long term relationships with internal and external business partners
  • Proficient in Microsoft Outlook, Word, PowerPoint and Excel
Job Responsibilities: 
  • Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
  • Direct the development, presentation and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POV's on opportunistic proposals
  • Present plans to organization and lead strategic planning initiatives
  • Interact with buying groups (agencies) and ensure that buying implementation is in alignment with media plans – manage all external resources (creative & planning/buying)
  • Execute all media added-value programs and integrations, working in conjunction with network partners
  • Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives
  • Negotiate and manage contract process for TV sponsorship properties in outdoor verticals
  • Foster and maintain strong media market relationships for local spot buys and with national cable network partners
  • Develop system of back-end accountabilities, measurements and effectiveness standards to drive continuous improvements and optimization of all media buys
  • Manage budgets, oversee billing issues in liaison with internal accounting groups