Account Manager

Account Manager

Thruline Marketing (General)
Lenexa, KS 66219
October 2, 2019

Company Overview

Thruline is a full-service marketing and career enablement company focused on education. We partner with higher education institutions to grow enrollment through our cutting-edge marketing and lead generation services while helping connect people to high-demand careers. We help employers fill jobs with skilled workers, and we are bridging the gap between today's education and the demands of tomorrow's workforce.

Thruline is looking for passionate problem solvers ready to tackle big challenges and change the world. Consistently recognized as the premier marketing partner in the higher education space, Thruline has been named a “Best Place to Work” by KC Business Journal two years running and was awarded “Coolest Office Space” in 2018. 

Summary

Our Account Manager will work with our internal teams and the Managing Director, and is responsible for developing, managing, executing and analyzing marketing campaigns including traditional media, digital media, creative, cost-per-inquiry, email marketing, web site development and social media with a focus on driving lead generation. The Account Manager is the primary point of contact with client marketing contacts. The Account Manager will be evaluated on his/her ability to retain and grow client business.

We’re looking for candidates who:

  • Take pride and pleasure facilitating and forging strong partner relationships
  • Have experience in traditional awareness and digital media strategy and placement
  • Thrive in dynamic environments and are agile with prioritization and focus
  • Proven track record of ability to translate data into business insights
  • Experience in strategic development for client campaigns and ability to cast the picture and execution needs for both internal and external partners 
  • Growth centered mindset to assist in developing opportunities for existing relationships 
  • Collaborative in their approach and work well in a team environment
  • Desire for lifelong learning both personally and professionally 

Primary Responsibilities

Primary responsibility for strategy implementation and secondary responsibility for strategy development 

Primary point of contact with partner 

Facilitate development of partner strategic plan 

Visit clients on regular basis 

Deep understanding of partner

  • Target student 
  • Competitors 
  • Definition of success 
  • Market knowledge 
  • Vision and goals of client 
  • Value prop/differentiation of client 
  • Their goals and objectives 

Manage client marketing execution

  • Ensure client performance expectations are met 
  • Take a channel agnostic, client centric approach 
  • Review performance metrics 
  • Responsible for pacing and forecasting for partner and internal teams 
  • Responsible for channel budget allocations 
  • Set and update performance expectations for internal teams 
  • Review creative and project status plans and escalate issues as necessary 
  • Develop and monitor testing plans 

Facilitate meetings with internal resources working on partner school 

Communicate strategy and direction for partner school to internal resources 

Review and sign-off on billing for partner(s) 

Guard against complacency and be the main driver of improvement 

Accountable for:

  • Hitting inquiry forecasts 
  • Adjusting marketing plans to meet enrollment forecasts 
  • Hitting deadlines and deliverables to partner 
  • Receiving or generating information about partner to enable internal teams 

Qualifications

Education: Bachelor’s degree in Marketing, Advertising, or related field of study

Experience: 3+ years demonstrated experience in the following: 

  • Successful account management showing retention, growth and profitability
  • Proven ability to interpret data from multiple sources and translate into successful campaigns
  • Strong presentation skills to internal and external clients at all levels 
  • Media and integrated marketing savvy
  • Manage budgets and expenses for both client and Thruline 
  • Demonstrated critical thinking skills, decision-making, and problem-solving skills. 
  • Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point. Experience with CRM a plus. 

Preferred Qualifications

  • Experience building a digital content team and managing direct reports with a coaching philosophy
  • Experience creating or evolving an online content strategy or content marketing strategy as part of a larger business strategy with other senior leaders
  • Domain knowledge in or prior experience developing content related to higher education, vocational training, or career searches
  • A network of freelance writers and editors who are well-versed in online media
Requirements/Qualifications: 
Job Responsibilities: 
More Info: