“How can we make social media work harder for us?” Have you gotten that question from a client, supervisor or random seatmate on a plane? As an ever-changing medium, there’s still a lot to learn about what moves your social media needle, and unfortunately, there doesn’t seem to be a “one size fits all” approach.
As the Digital Marketing Chair for the Big Slick Celebrity Weekend, an annual fundraiser for Children’s Mercy Kansas City put on by a team made up 100% of volunteers, David Shultz and the Big Slick team have thrown a variety of social media ideas and tactics against the wall to see what sticks. From leveraging the network effect of their celebrity guests to tying promotional merchandise to their social media efforts, hear how he approaches Big Slick's social media efforts including setting objectives, sourcing content, analyzing results and adjusting efforts to ensure the highest return for the charity.
7:30 a.m. - Networking
8:00 a.m. - Session Starts
About Our Speaker:
David Shultz is the Digital Marketing Chair for the Big Slick Celebrity Weekend, an annual fundraising event launched in 2009 which has raised over $8MM for the Pediatric Cancer Center at Children's Mercy Kansas City. When he's not volunteering his time and questionable talents for Big Slick, David is the Vice President of Supplier Partnerships at commonsku, a Toronto-based software company in the promotional products industry, a $22B per year subset of the advertising industry focused on "tangible marketing products" that help companies generate brand awareness and loyalty.
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