How do greeting card writers know just the right thing to say, and how can that make us better creatives? Empathy. Learn how former Hallmark Creative Director and Brand Strategist, Kimberly Carter, approaches branding and problem solving by delving into human experience, identifying with that experience and then creating relevant stories.
You’ll be touched and learn how to touch others in an effective (but completely safe for work) way. Kimberly is one of the creators responsible for the best-selling Hallmark Mahogany line of greeting cards.
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