Join AAF-KC member agency Signal Theory (previously Sullivan Higdon & Sink) as they welcome Bob Hoffman (aka The Ad Contrarian), one of advertising's most sought-after speakers, to Kansas City.
We’re serving lunch, a copy of Bob’s new book and a presentation from "the most provocative man in advertising." Your brain will explode. Your belly will laugh. All this and an opportunity to network with agency people from across the county for just $55.
The event is open to AAF-KC members, so take advantage of this opportunity today!
Monday, April 15th
11:30 a.m. to 1 p.m.
InterContinental Kansas City at the Plaza
401 Ward Pkwy, Kansas City, MO 64112
$55 (includes event registration, lunch and a copy of Bob’s new book)
About Bob Hoffman:
Bob Hoffman is the author of four Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.
One of his books, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” exposed many of the dangerous data abuse practices that are now making international headlines. It was selected “Best of Marketing 2017” and has been nominated for “Marketing Book of the Year.”
He is the creator of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob has been the CEO of two independent agencies and the U.S. operation of an international agency. In 2012, he was selected “Ad Person of the Year” by the San Francisco Advertising Club.
Bob’s commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting and many other news outlets throughout the world.
“One of our truly great marketing iconoclasts.”
Prof. Mark Ritson
“I’m jealous. I wish I was brave enough to be this rude.”
Prof. Byron Sharp
“The most provocative man in advertising.”
"...the best speaker we've ever had.“
Time Inc, UK
AMIN Worldwide (Advertising and Marketing Independent Network) is a global alliance of independently owned advertising agencies that share insights, knowledge and resources. Its member agencies are located across Americas, Europe/Africa/Middle East, and the Pacific Rim. Everything we do is designed to extend the REACH of our network agencies, and clients, leveraging the trust, relationships, and reputation of members in a non-competitive way.
About Signal Theory:
Formerly Sullivan Higdon & Sink (SHS), Signal Theory exists to create resonance in the signals between people and brands. Signal Theory was an Agency of the Year for both Ad Age and the Business Marketing Association. With offices in Kansas City and Wichita, the firm is focused on animal health and the food value chain, including agriculture, food production and processing, consumer packaged goods and restaurants. Signal Theory clients include SONIC®, America’s Drive-In, Cargill, AMC Theatres, Bayer Animal Health, BOSE Aviation, Merck Animal Health, Procter & Gamble, Seaboard Foods, INTRUST Bank and Shatto Milk Company, among others.
The firm’s Signal Theory FoodThink blog researches and reports on consumer attitudes and trends regarding food and food production.
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