The Marketing Analytics Strategy Summit (MASS) — the Midwest’s first conference devoted to marketing analytics — returns to Kansas City on Sept. 26!
Presented by Alight Analytics, MASS is a daylong, high-energy event that features insights and stories from real-life marketing teams at the nation’s leading brands and agencies. Presenters will share how they use data to increase revenue, develop new products and drive business strategy for their overall organizations.
AAF-KC members get 20% off registration fees with the code AAFKC20.
Data Goes Social @ the NBA
Iveta Karapetian, Manager of Digital Strategy, NBA
Driving Business: How Cox Automotive Plans to Lead the Omnichannel Conversation
Casey Copeland, Marketing Products Director, Cox Automotive
Modernizing Marketing: An Impact-Driven and Data-Informed Journey
Susan Bergen, Executive Vice President-Corporate Marketing, Commerce Bank
Christine Contreras, Marketing Strategist, Commerce Bank
Tinuiti: How to Deliver Analytics and Reporting at Scale
Reese McGillie, Director of Insights and Analytics, Tinuiti
The Neuroscience Data Behind Great Customer Experiences
Diana Lucaci, Founder and CEO, True Impact
A Pragmatic Approach to Multi-Touch Attribution
Tim Wilson, Senior Analytics Director
Turning Email Into Customer Insight
Natalie Jackson, Marketing Director, emfluence