2019 Marketing Analytics Strategy Summit

2019 Marketing Analytics Strategy Summit

September 26, 2019
9:00 AM
The View at Briarcliff Event Space • 4000 North Mulberry Drive, Kansas City MO

The Marketing Analytics Strategy Summit (MASS) — the Midwest’s first conference devoted to marketing analytics — returns to Kansas City on Sept. 26!

Presented by Alight Analytics, MASS is a daylong, high-energy event that features insights and stories from real-life marketing teams at the nation’s leading brands and agencies. Presenters will share how they use data to increase revenue, develop new products and drive business strategy for their overall organizations.

AAF-KC members get 20% off registration fees with the code AAFKC20.

Register now!

2019 Speakers

Data Goes Social @ the NBA
Iveta Karapetian, Manager of Digital Strategy, NBA

Driving Business: How Cox Automotive Plans to Lead the Omnichannel Conversation
Casey Copeland, Marketing Products Director, Cox Automotive

Modernizing Marketing: An Impact-Driven and Data-Informed Journey
Susan Bergen, Executive Vice President-Corporate Marketing, Commerce Bank
Christine Contreras, Marketing Strategist, Commerce Bank

Tinuiti: How to Deliver Analytics and Reporting at Scale
Reese McGillie, Director of Insights and Analytics, Tinuiti

The Neuroscience Data Behind Great Customer Experiences
Diana Lucaci, Founder and CEO, True Impact

A Pragmatic Approach to Multi-Touch Attribution
Tim Wilson, Senior Analytics Director

Turning Email Into Customer Insight
Natalie Jackson, Marketing Director, emfluence